CONTENT MARKETING

 

What is content marketing?

Content marketing is the important information about the product or service offer to be sold or the detailed description of those products, creating images to the target audience / buyers through various sales platforms / media such as blog articles, eBooks, social media posts, graphics, videos, webinar. Assisting in decision making to purchase products.

The main goal of content marketing is to engage your audience with interesting and important information about the brand/product and ensure that the buyer can buy the product 100% after getting all the updated information about the product.

Examples of content marketing:

There are many different rules or processes for content marketing these days. However, it is not possible to tell about all types, although some important examples are mentioned below.

Infographics:

Infographics are some graphics / images in which text is added separately. Here, essential statistics charts, logos, flyers, brochures, posters, banners, etc. are made to provide detailed information about the product/service, making it useful and attractive to the buyer.

Video - content marketing:

Nowadays, creating video content to promote any business or product has proven to be more profitable. Video can create more interesting content than text and image content. Because, through video we can connect with our audience very easily. Through video content, listeners or customers can get to know things through videos in a very clear and engaging way. For example: Advertisement Video, Product Review & Product unboxing video, etc.

     

Text / Articles - content marketing :

Text is very important in content marketing. In this process, marketers write a lot of good, informative and interesting articles or content, and share them through various channels like Facebook, Twitter, Linkedin, YouTube Description, E-Commerce Product Description, Landing Page, Personal Website, Business Website, etc. You can earn money by sharing. Currently, there are many marketers who can publish text based articles on various blogs and websites by writing content. And can earn from there.

Podcasts - content marketing:

In the field of content marketing, the role of podcast (podcast) is not less. In this case, the speech is recorded to create a spoken word digital audio file that can be downloaded or streamed online. Through this you can publish your content and information clearly and easily. As a result, more people can easily know about your business, brand and product.

Webpages - content marketing:

There are many differences between a typical web page on the Internet and a web page created primarily for content marketing. Because, the web pages created for the purpose of content marketing are mainly created for the purpose of attracting customers.